Under 18 – 35 year old social network users in Brazil
Raise awareness of new Kraft brand
Enforce the brand concept “Trust no one”
Product placement in Orkut’s (Brazil’s largest social network) most popular game, Colheita Feliz, (a game like FarmVille created by Mentez) – users purchase Mini Bis seeds that turn into chocolate trees after 2 days
Media ads placed across Orkut
More than 25 million Mini Bis trees planted in first week
Mid 20s – late 30s in US mainly
Inform users of new Samsung 3D TVs
Generate interest and buzz about new 3D content, Samsung partnerships and initiatives
Educate users about 3D
Development, maintenance, measurement, and hosting of Facebook Fan Page with 4 customized tabs
Focus put on daily status updates, comments sections on customized tabs, and timely responses to users questions
Launched on January 5, 2010
After less than 3 months the page received 40K+ fans, with almost 5,500 interactions (likes, comments, wall posts, forum discussions), and 325,000 page views
Average of 627 new daily fans in first 6 weeks
After 6 months, 130 specifically expressed desire to purchase a Samsung 3D TV
15 – 26 – Male and Female
Countries – Mexico, India, Turkey, Philippines, Malaysia, and UAE
Inform target market of new phone features and specs
Create interest about the new phone
Provide high level customer support
Creation, maintenance, monitoring, and measurement of a branded profile in Facebook
Interactive application integrated to Facebook Page
Media placements on Facebook
Launched Sept 24 2009. Campaign running until Dec 31 2009
In 6 weeks the page received more than 30,000 fans
The app reached more than 27,000 users in the first ten days
Mid 20’s – late 30’s in UK, Singapore and UAE.
Inform target market of new phone features and specs (in English only)
Create interest about the new phone before availability ‘on the shelves’
Creation, maintenance, and measurement of a branded profile in Facebook, and a Twitter Channel (up to 20 daily Tips & Tricks posted to educate users)
Media ads placed across Facebook country sites
Viral application to engage users and distribute message to potential brand advocates
+6,500 fans associated to the product brand, almost 4,500 interactions (likes, comments, wall posts, forum discussions), and 130,000 page views in the first 6 weeks
850 Followers on Twitter in the first 6 weeks with message reach of 360,000 Twitter readers
Under 18 – 35 year old social network users in Brazil
Inform target market of new phone features and specs
Create interest about the new phone
Drive users from FB Page Omnia I (with 100K fans) to Omnia II
Creation, maintenance, and measurement of a branded profile in Facebook
No media ads placed – leverage of FB community Omnia of 100,000 fans
Omnia –100,000 fans of the page in less than 10 months
Such a big user-base with such a variety of products can be hard to control yet the page continued to grow at an average of 180 daily new fans up until the campaign’s end in March 2010
Omnia II - More than 4,000 fans associated to the product brand in first 4 weeks with no Media support
20-35 – Male and Female
Countries – Chile, Spain, Brazil, and UK
Generate buzz about the new 2010 Hyundai Tucson ix35
Highlight the differences between the 2010 Tucson and older models and its new features
Creation, maintenance, monitoring, measurement, and hosting of Facebook Fan Page
Customized, interactive tab on Facebook
Orkut Community
Interactive game application integrated into Facebook and Orkut
Media placements on Facebook and Orkut (homepage, fanpage, and virtual gift ads)
After less than 1 month the Facebook page reached 12,000 fans
After 2 months the Race game received 712K+ pageviews on Orkut
More than 13,000 virtual gifts sent in the 9 days that the media ran
Mothers
Create a place for mothers to exchange information about having fun with their kids
Connect with mothers and brand the washing soap at the same time
Branded app where mothers can exchange information about places to go with their kids, toys and games
Mothers can also send customized e-cards to others, including their kids picture on it
5,613 users with the application installed in 2 months
56,267 absolute unique visitors in 2 months
86,813 visits in 2 months
135,125 pageviews in 2 months
400 e-cards sent through the application in 2 months
266 tips posted by mothers in 2 months
Mentez has helped many brands carry out successful social media campaigns. Click through our campaigns below to see how each was tailored specifically to fit the objectives of the campaign.
Miami FL, USA
São Paulo, BRAZIL
Bogotá, COLOMBIA
Distrito Federal, MEXICO
© Mentez LLC 2010
